J Sainsbury

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Introduction
Issued in 1998 as No 3 in the Hazle 2000 Millennium Series - the 1900s High Street. Iconic names often had earlier roots, like Sainsbury’s 1869 dairy shop at 173 Drury Lane in London WC2, then a slum. Founder John James Sainsbury died in 1928 owning 200 stores and today there are over 800.

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Hazle Ceramics
J Sainsbury
Limited Edition of 2000
on London Sainsbury’s

 As the building no longer exists, Hazle created the ceramic using this 1919 photo of 173 Drury Lane. The shop closed its doors in 1958.

One Retired Piece

Private Sale £130

The Sainsbury Story
John and his wife Mary Ann sold milk, butter and eggs from 1869. With tiled walls and marble tops for hygiene, they stocked “the best butter in London”. “Quality Perfect, Prices Lower” was their motto. In 1962 their grandson Alan was made Lord Sainsbury of Drury Lane! Many company firsts include own-brands from 1882, self-service in the 1950s, instore bakeries in the 1970s, recycled bags in 1989, Fairtrade in 1994 and no battery eggs from 2009.

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 Christmas fruits advertisement in 1929.

 Store mosaic 1890-1930.

 Part of a 1960 packet for own-brand tea.