A Piece of Britain - award winning heritage by Hazle Ceramics
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 Until all UK shops were closed in 2009, Croydon was the world’s oldest trading store. Founder FWW picked this location and opened the business himself in 1912.

 Frank’s cousin Fred Moore Woolworth ran Liverpool Church Street, 1909-23.

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Frank Winfield Woolworth started this US chain in 1879, with the first UK store opening in Liverpool in 1909. Its shop front is partly used on this piece, with the upper building from Croydon. This has the UK fascia circa 1970-85.

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Hazle Ceramics
Woolworths 1970s
Pic ‘n’ Mix and more
on London Croydon

20th Anniversary 2010
Painted by Hazle & Michele

 Iconic Pic ’n’ Mix and paperback shelves.

The Wonder of Woolies
The wonder was huge variety at great value: sweets, homewares, toys, books, music, food and kids’ clothes including Ladybird from 1934. By the mid-20s a store opened every 17 days. Due to war inflation, Nix over Six prices ended in the 1940s. In the 50s-60s Woolworths’ Embassy label used unknown artists for hit records. By the 70s entertainment and music were staples. In the 80s-90s new owners pruned lines. But the 2008 credit crisis came amid falling sales due to music downloads, discount chains and big supermarkets. All shops were closed by early 2009. The Telegraph’s Barclay brothers owned the new website in 2010.

£65.50 Worldwide
With Free Postage

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 1970s mass advertising, with names such as Noel Edmonds and Jimmy Young, created big sales growth.

 Self-service was introduced in the 70s.

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